Damini Ogulu, better known by his stage name Burna Boy, is a Nigerian Afrofusion singer and songwriter.
In an interview with Africa’s Finest, the ‘Ye’ singer said he is already working on his own fashion brand.
“I try to do what makes me feel like I’m swaggy, it could be a named brand or not. It just has to make me feel good. It just has to be different. For me, if it’s not different, then I don’t feel good,” he responded when asked to describe his style.
“I could go somewhere wearing a shirt, and if I see someone wearing the same shirt, I’ll take it off and just be shirtless!
“I’m working on it as we speak. It’s my ‘merch’ from my tours but the design is really giving out what I would wear. If I were to wear what I’m wearing right now, It would be all Burna Boy, it would be all my design. That’s basically it! It would be my designs on clothes that I like. I’d describe it as ‘Reckless & Sweet’.”
Listing designers he would love to collaborate with, the artiste who says his love for comic books inspired his stage name, mentioned Virgil Abloh, Off-white and Louis Vuitton.
Speaking on the inspiration behind his music genre, Burna Boy said: “I had a lot of musical influence growing up, from my grandfather’s highlife and afrobeat collection to my dad who gave me my first reggae CD. That’s why I call my genre Afro-Fusion, it’s a concoction of different elements of sound.”